Store managers hiring sales assistants want proof that you sell, not just serve: targets met, add-ons sold and customers who came back. This example is for a sales assistant in a technology and appliances store with weekly targets. For supermarket and general shop work, see the retail assistant example.
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Example sales assistant CV
A fictional person, employers and figures, to show the format. Replace every detail with your own.
Sales assistant with three years' experience in a busy technology store, regularly beating weekly sales and add-on targets. Confident explaining products in plain English and helping customers choose what they need. Friendly, persuasive and honest. Looking for a senior sales assistant or team leader role.
Beat my weekly sales target in most weeks of the last year, and finished in the store's top three for add-on sales.
Explain laptops, phones and appliances in plain English, matching each customer to the product they need.
Sell care plans and accessories without pressure; my customer survey scores are above the store average.
Train new starters on the till, returns and our sales conversation.
Sales Assistant (Saturday and holidays), Fosse Fashion, Leicester (Jun 2022 - Dec 2023)
Helped customers in the fitting rooms, ran the till and kept the shop floor tidy.
Worked the Christmas and sale peaks, including late-night shopping.
Education
A levels: Business, Psychology, Media, Victoria Park Sixth Form College, 2021 - 2023
Training and certifications
Product training: laptops, mobiles and smart home, Brightline Electricals, 2025
Customer service and complaint handling, Brightline Electricals, 2024
Skills
Selling to targets, Product knowledge, Upselling and add-ons, Customer service, Till and payments, Handling complaints, Teamwork
Languages
English, Gujarati (fluent)
A sales assistant personal statement to adapt
Sales assistant with three years' experience in a busy technology store, regularly beating weekly sales and add-on targets. Confident explaining products in plain English and helping customers choose what they need. Friendly, persuasive and honest. Looking for a senior sales assistant or team leader role.
Key skills for a sales assistant CV
Selling to targets - Weekly or monthly targets met or beaten, with a figure if you have one.
Product knowledge - Learning products quickly and explaining them simply.
Upselling - Add-ons, care plans and accessories sold because they help the customer.
Customer service - Friendly, patient and honest, which brings people back.
Handling complaints - Calm, fair and following the returns policy.
Till skills - Cash, card, refunds and cashing up accurately.
Teamwork - Covering breaks, sharing sales and keeping the floor running.
What a UK sales assistant CV needs
Targets and sales results - Sales targets, add-on rates, conversion or customer survey scores. Use the measures your store uses.
The products you know - Fashion, beauty, technology, furniture or cars. Product knowledge transfers within a category.
Peak seasons - Christmas, sales and late-night shopping experience shows you can cope with pressure.
Availability - Weekends and late nights are often essential in retail.
Achievement bullets to adapt
The figures are invented to show the format. Use your own.
Beat my weekly sales target in most weeks of the last year.
Finished in the store's top three for add-on sales.
Achieved customer survey scores above the store average.
Trained four new starters on the till, returns and the sales conversation.
Worked the Christmas peak, including late-night shopping, without missing a shift.
Sales Assistant CV questions
What is the difference between a sales assistant and a retail assistant?
They overlap. Sales assistant roles usually focus more on selling and targets, while retail assistant roles cover more of the store's running, such as stock, tills and merchandising.
How do I write a sales assistant CV with no experience?
Lead with a short statement, then any customer service, volunteering or school roles. Show you are friendly, confident and available at weekends.
Should I put sales figures on my CV?
Yes, if you have them and can talk about them at interview. Targets met, add-on sales and customer scores all work.